Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns. With a cloud-based CRM such as Salesforce, data is stored on an external, remote network that employees can access anytime, anywhere there is an Internet connection.

With the adoption of a CRM syatem, there is often the need to synchronize data with a legacy system. We specialize in data integration projects and have helped our customers achieve new levels of productivity and member service excellence.